American Express has launched an interesting new initiative called 'The Members Project', giving American Express Cardmembers the chance to present an idea for funding that will have a positive impact in the world. American Express will fund one winning idea up to $5 million. Project ideas were submitted by cardmembers between May 15th and June 17th and the Top50 (amongst 7,000 submitted) projects were announced July 3rd. There were a wide range of project ideas submitted ranging from clean-water development and blindness prevention to tree-planting and alzheimer's reseach, to name a few. But most interesting, is that there are about 4-5 microfinance related projects which were submitted and have accumulated a good amount of votes.
Check out the variety of projects, the eclectic voting panel and vote if you are a cardmember. The Top 25 projects will be announced July 17th and then a new round of voting begins to narrow down the submissions.
The Members Project is unique in that the project ideas are not generated by American Express; they are generated by cardmembers. The Members Project runs for 12 weeks from May 15, 2007 to August 7, 2007. American Express will contribute $1 for each Cardmember that registers, up to $5 million. The donated amount will be determined by the number of Cardmembers who registered with The Members Project.
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